News & Events

GT Radial, one of the world's leading tyre brands, has entered into an official premium partnership with the FOKUS Eagles, a team competing in The Icon League. This collaboration includes extensive marketing rights and allows GT Radial to further expand its brand presence.

The Icon League, founded last year by Toni Kroos and Elias Nerlich, is now entering its second season. With a strong focus on competitiveness and entertainment, the league provides a premier platform for brands to engage with a young, digital, and sports-loving audience. It combines traditional football elements with innovative rules to enhance the game’s dynamism and excitement. Matches are played in a 5v5 format with boards and no offside rule, while randomly drawn effects can influence the gameplay.

The FOKUS Eagles are one of the league’s top teams, known for their professionalism, team spirit, and outstanding performances. Through innovative strategies and strong team dynamics, they have established themselves as a major force in the league, impressing with their performances in the first season. As an official premium partner of the FOKUS Eagles, GT Radial benefits from extensive branding opportunities. These include logo placement on team apparel during official matches, integration into social media posts and other digital content from the FOKUS Eagles, as well as GT Radial’s presence in advertising boards during games. Additionally, targeted sales promotions and ticket giveaways will be implemented to engage the community and strengthen customer loyalty. The partnership between GT Radial and the FOKUS Eagles aims to maximize the strengths of both parties. While GT Radial gains exposure to a vast audience and a highly engaged target group, the FOKUS Eagles receive a strong partner supporting their performance both on and off the field.

Michelle Jurgens, Marketing Manager DACH at Giti Tire Deutschland GmbH, commented on the collaboration: "The FOKUS Eagles offer us an exciting opportunity to position our brand in a dynamic environment. As one of the top teams in The Icon League, they are the perfect partner to engage authentically with a passionate sports community. Through this partnership, we can further establish our brand in an innovative and forward-thinking market."

Dennis Andreas Nirtl, Managing Director of FOKUS, welcomed the new premium partner: "More and more brands are recognizing the exciting potential of The Icon League, especially the FOKUS Eagles, who had an impressive debut season as fan favourites. With GT Radial, we welcome a strong brand as our new partner—one that shares important values and visions, with whom we have planned several authentic activations."