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News / Events / MediaSeptember 19, 2019
Giti Sponsors Upcoming World-Famous BMW Berlin Marathon 2019

Giti’s Strong Presence at Million-Plus Spectator Event Demonstrates its Dedication to Fitness, High Mileage, and Determination

A proud symbol of decades-long separation and the invincible urge for freedom that eventually re-united Germany, Berlin is a city steeped in history. It is also a city where legends are born.

From 26-29th September 2019, almost 30 years after the Berlin Wall fell, the German capital will play host to the BMW BERLIN-MARATHON. Featuring great sports and top endurance runners from all over the world the BMW BERLIN-MARATHON is part of the “Abbott World Marathon Majors” which also encompasses similar events in Tokyo, Boston, London, Chicago and New York City.

Sporty tires, high mileage: That's what Giti tires stand for. Capitalizing on Women Power, their “Girls only” motorsport team has already had several successes this year. Now as one of the main sponsors of the BMW BERLIN-MARATHON alongside sports shoe manufacturer Adidas, Giti continues its commitment to competitive endurance sport.

Over a million spectators and thousands of starters, including top athletes from all over the world, are expected to take part in Germany’s biggest marathon. The clear presence of Giti Tire at this event is heralded by banners on the track and at nearby venues, including the MARATHON EXPO, the Hot Spot at kilometer 35 on the Kurfürstendamm, and at the Start-Finish area.

“Be a Berlin Legend!” Tens of thousands of starters, among them top athletes from all over the world, are expected to take part in Germany's biggest marathon. Amateur and professional athletes alike all want to be a Berlin legend.

“Legends are born in Berlin: from Kennedy to Kipchoge. Anyone who has run on this track and experienced the atmosphere here is guaranteed to return,” says Christian Jost, one of the two managing directors of SCC EVENTS GmbH.

Defending champion and course record holder, Gladys Cherono will face a strong challenge from Ethiopia in the most spectacular German race over 42,195 kilometers. Both Gladys Cherono and Mare Dibaba have already won high-profile races in the Abbott World Marathon Majors, while Mare Dibaba won bronze at the 2016 Olympic Games in Rio. Whatever the final outcome a thrilling race is guaranteed.
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Giti Combines Health and Longevity in Running

Running is healthy and keeps your body and mind fit. The athletes of the international “Giti Running Community” know this and while some Giti partners from across Europe will take part in a dealership event on the sidelines of the BMW BERLIN-MARATHON, others will do their own running shoes to tackle the longest Olympic run of 42,195 kilometers.

Whether amateur or pro, all participants will have their names as well as BMW and Giti logos emblazoned on their chests, which will make a valuable contribution to increased brand awareness for Giti Tire.

About Giti Tire

Giti Tire Group (headquartered in Singapore) has roots in the tire business going back to 1951 and is now one of the world’s largest tire companies. Giti Tire produces a broad range of tire products, serving major original equipment vehicle manufacturers, auto-service outlets, motorsports teams, tire dealers, and consumers in more than 130 countries worldwide. The company has eight production centers in three countries, including a recently opened tire factory in South Carolina, USA.

In addition to its wide network, Giti Tire has a strong motorsports presence, including participation in the renowned Nürburgring 24 Hours endurance race, the Fun Cup racing series in the UK, tire supplier for the Formula 3 Asia Series, as well as collaborating with many other teams and racing series around the world. The company is also heavily focused on green production and community efforts, including participation in local education and environmental efforts to create a better society.

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